Website Improvements
2. Improve how Google ranks your web page
Google Rank
PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important."
Important, high-quality sites receive a higher PageRank, which Google remembers each time it conducts a search. Of course, important pages mean nothing to you if they don't match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines all aspects of the page's content (and the content of the pages linking to it) to determine if it's a good match for your query.
Google Toolbar
To download the google toolbar you need to go to http://toolbar.google.com
The image below shows us an example of how google have given the Belfast Institute website a page rank of 6/10.
A ranking such as the one above is quite good. It is virtually impossible to get a page rank of 10/10. Google themselves only rank their own page as 8/10.
Go to next stage - Make your web page download quicker
2. Improve how Google ranks your web page
Google Rank
PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important."
Important, high-quality sites receive a higher PageRank, which Google remembers each time it conducts a search. Of course, important pages mean nothing to you if they don't match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines all aspects of the page's content (and the content of the pages linking to it) to determine if it's a good match for your query.
Google Toolbar
To download the google toolbar you need to go to http://toolbar.google.com
The image below shows us an example of how google have given the Belfast Institute website a page rank of 6/10.
A ranking such as the one above is quite good. It is virtually impossible to get a page rank of 10/10. Google themselves only rank their own page as 8/10.
Go to next stage - Make your web page download quicker
