PERSONAL QUALITIES
• WHAT SPECIAL QUALITIES OF YOURS ARE IMPORTANT TO THE BUSINESS?

LIST BOTH YOUR STRONG POINTS AND YOUR WEAK POINTS

STRONG POINTS WEAK POINTS



• WHAT ARE YOU GOING TO DO ABOUT YOUR WEAK POINTS?





MARKET RESEARCH

• DESCRIBE YOUR MARKET, FUTURE DEVELOPMENTS AND YOUR POTENTIAL CUSTOMERS (LOCAL, COUNTY, NATIONAL AND INTERNATIONAL)


• HAVE YOU CONTACTED FUTURE CUSTOMERS?

• WHAT WAS THEIR REACTION?

• HAVE YOU OBTAINED ANY FORWARD ORDERS?

• WHAT COMMENTS DID YOU RECEIVE WITH THE FORWARD ORDERS?




IMAGE

• WHAT IMAGE WILL YOUR BUSINESS PRESENT?

THINK ABOUT YOUR BUSINESS IMAGE IN THE FOLLOWING AREAS WHICH ARE RELEVANT TO YOU; ACCOMMODATION, PRICING, NAME, QUALITY, ETC.


PRODUCT/SERVICE RANGE

• DESCRIBE IN DETAIL THE PRODUCTS/SERVICES YOU WANT TO LAUNCH.

PRODUCT/SERVICE DESCRIPTION
A)
B)
C)
D)
E)

• WHAT CHOICES WILL YOU OFFER YOUR CUSTOMERS?

• WHAT EXTRAS WILL YOU OFFER COMPARED TO THE COMPETITION?

PRICING

• WHAT ARE YOUR CUSTOMERS PAYING ALREADY?
• WHAT ARE YOUR COMPETITORS’ PRICES (AVERAGE)?
• WHAT IS YOUR PRICE?
• HOW IS YOUR PRICE MADE UP?

MATERIALS
TIME
MACHINE COSTS
OTHER

TOTAL COSTS
PROFIT MARGIN SELLING PRICE

• WILL YOU OFFER DISCOUNTS?
IF YES, WHAT KIND OF DISCOUNT?

• WILL YOU GIVE SPECIAL OFFERS?
IF YES, WHAT WILL THEY BE?

PLACE

• EXPLAIN YOUR CHOICE OF LOCATION.

(SIZE OF MARKET AREA, DRAW OF CUSTOMERS, COMPETITION)



• WHAT DISTRIBUTION CHANNEL HAVE YOU CHOSEN FOR YOUR PRODUCT/SERVICE?



• WILL YOU BE SELLING ON THE INTERNET?


PERSONNEL

• INITIALLY HOW WILL YOU BE ORGANISED?

YOU ALONE, WHILE HOLDING ANOTHER WAGE-EARNING POSITION
YOU ALONE, FULL-TIME
YOU AND YOUR PARTNER: FULL-TIME
YOU AND YOUR PARTNER: PART-TIME
YOU AND YOUR BUSINESS PARTNER(S)
YOU AND YOUR BUSINESS PARTNER(S) WITH EMPLOYEES AT A WAGE

HOW MANY EMPLOYEES FULL-TIME?
HOW MANY EMPLOYEES PART-TIME?
HOW DO YU SEE THIS EXPANDING? + 12 MONTHS + 3 YEARS
MANAGEMENT
PRODUCTION
SALES
MARKETING
ADMINISTRATION
OTHER (SPECIFY)

• HOW ARE YOU GOING TO MAKE SURE THAT YOUR STAFF UPHOLD THE IMAGE OF THE COMPANY?

PRESENTATION
• HOW ARE YOU GOING TO PRESENT YOUR BUSINESS?
(LAYOUT, COLOURS, MUSIC, ATMOSPHERE, CORRESPONDENCE, BROCHURES, BUSINESS CARDS, VAN SIGNS)


PROMOTION
• HOW ARE YOU GOING TO PROMOTE YOUR NEW PRODUCT/SERVICE?

• WILL YOU BE MEASURING THE RESPONSE TO YOUR ADVERTISEMENTS?


COMPETITORS
• LIST YOUR MAIN COMPETITORS.

• WHAT ARE YOUR STRONG POINTS COMPARED TO YOUR DIRECT COMPETITORS?

• WHAT ARE YOUR WEAK POINTS COMPARED TO YOUR DIRECT COMPETITORS?